As the move into the online space for a bricks and mortar store dramatically redefined a business model, the next big shift will be for a merchant to anticipate where and what their customer wants, according to Mark Lavelle, Magento Commerce CEO. On Wednesday, Lavelle unveiled Magento’s latest ecommerce platform, Magento 2.0, which he said…
Trends in organizational structure, machine generated content, and video content could drive changes in ecommerce marketing next year, as small and mid-sized retailers increase their content creation efforts. Content marketing is one of the most important areas of ecommerce promotion. It will continue to grow in 2016. So it is worth watching for trends that…
By TONY WITTKOWSKI – HP Staff Writer | It has become a necessity for a business – whether small or large – to have a website. Some have reached out to professionals to design their sites, while other establishments have chosen to develop one themselves. The website for Coach’s Bar and Grill was made by…